PROFESSIONAL EXPERIENCE

MARRIOTT VACATIONS WORLDWIDE. Orlando, Florida

April 2021 to Present - Owner Publications Strategy/Brand Manager

  • Supports sales and marketing teams to drive revenue through marketing, using SEO

  • Directed reimagining of new websites for both Digital Magazine sites for rebranded content

ZESTY PAWS and ZENWISE. Orlando, Florida

September 2020 to April 2021 - Copywriter

  • Ensure brand voice and tone for Zesty Paws, one of the fastest-growing e-commerce and retail brands in the pet supplement space, so the message of pet wellness shines through in all regulated labels, emails, social media, campaigns, website, and e-commerce marketing

  • Champion consistency and clarity for a new website

  • Copywriter and project manager in the rebranding campaign for Zenwise, a fast-growing dietary supplement company focusing on wellness and digestive health

AAA NATIONAL OFFICE. Heathrow, Florida

July 2019 to July 2020 - Communications Project Specialist and Project Manager

  • Researched, selected, executed, and trained a team of six editors, designers, and managers on project management software, improving deadline efficiency by 40%

  • Facilitated production of bi-monthly, quarterly, and annual internal publications as project manager, running weekly scrum meetings, identifying and removing roadblocks

  • Edited and designed a weekly newsletter for 40,000 employees, sharing best practices and news

  • Ensured accuracy through proofreading content for AAA Foundation for Traffic Safety

DISNEY PARKS, EXPERIENCES & PRODUCTS. Celebration, Florida

Nov. 2017 to July 2019 - Copywriter/ Digital Producer

  • Researched, wrote, and edited marketing content for consumer-facing Walt Disney World, Disney Cruise Line, and Disney Vacation Club booking websites, engaging customers

  • Strategized with production, content strategy, creative, product, and account management teams to prioritize projects in a deadline-driven environment to produce story-driven copy

  • Collaborated with creative partners, deploying business strategy in planning, initiating, executing, designing, and producing websites and associated status reports

  • Solved technical issues and groomed backlog while communicating with international developer teams on daily scrums, providing quick issue resolution and customer satisfaction

  • Lead and managed multiple campaigns, using Jira and proprietary content management systems

ORLANDO SENTINEL NEWSPAPER. Orlando, Florida

June 2016 to Nov. 2017 - Breaking News Editor

  • Supervised, edited, and coached a team of seven breaking news reporters in reporting, writing and storytelling in a fast-paced, digital-first newsroom environment

  • Led team that was 2017 Pulitzer Prize Finalist for Breaking News for Pulse nightclub shooting • Optimized content on website using SEO-premium content within stories, including galleries

AAA NATIONAL OFFICE. Heathrow, Florida

Dec. 2013 to June 2016 - Associate Editor

  • Grew @AAA_Travel twitter following by 16% by increasing frequency and quality

  • Coached team of 50 inspectors, 20 editors, and multiple freelancers

  • Edited, wrote content for TourBooks, magazines, travel guides for print and digital formats

INTELLIGUIDE CORPORATE. Winston-Salem, N.C.

July 2011 to Dec. 2013 - Managing Editor

  • Led international team of staff and freelancers on B2B product providing 24/7 news alert service for travelers, and managed department, including hiring, with a $600,000 budget

  • Directed team as project manager and coach/player for writing and researching risk assessments for a searchable database of 160 countries, consistently delivering on statement of work

NEWS & RECORD NEWSPAPER. Greensboro, N.C.

Oct. 1998 to July 2011 - Multiple Editorial Roles

  • National/World Wire Editor, Assignment Editor, Assistant Bureau Editor, Night City Editor, Copy Editor, and Public Safety Reporter. Promoted every few years with increasing responsibilities.